Since its debut in 2005, YouTube has given rise to a huge number of video trends and entertainment genres. With the creation of YouTube Shorts, the team behind one of the most popular websites in the world has now jumped on the short-form video bandwagon. These 15 to 60 second videos are made to amuse viewers and encourage interaction between businesses, creators, and consumers.
In 2020, YouTube unveiled YouTube Shorts as a direct competitor to TikTok. YouTube Shorts now receives more than 50 billion daily views.
During the fourth quarter earnings call, Alphabet CEO Sundar Pichai revealed that YouTube Shorts now receives more than 50 billion daily views.
The number of daily views on the social media platform exceeded 30 billion last year. The business continued by saying that this increase will honor creators and enhance everyone’s Shorts experience.
Additionally, Alphabet disclosed that the company’s subscription business continued to grow. YouTube Music and Premium surpassing 80 million subscribers, including trials.
“YouTube’s creators are its heart and soul. More people than ever before created content on YouTube in 2022, including long-form, short-form, audio, podcasts, music, and live streams. What makes YouTube unique is that we offer creators more ways than any other platform to produce content, connect with fans, and make money “insisted Pichai.
Although Shorts is still in its infancy, the track is undoubtedly lengthy. Next is connected television, where viewers watch their preferred creators on a big screen at home more frequently. According to the business, YouTube dominates US broadcast viewing time.
The company also claimed that its 2022 Pixel smartphones are the best-selling smartphones of the Pixel generation in addition to YouTube Shorts. The Pixel 7 Pro phone of the year was named by numerous publications and reviewers.
Amazing features like Magic Eraser and Photo Unblur help distinguish Pixel from competing products. The company claimed that the 2022 Pixel 6A, 7 and 7 Pro were the best-selling phone generation it had ever produced.
